Samsung India Launches Samsung Finance+, World’s First Digital Lending Platform with Instant Offers on Galaxy Smartphones
- Samsung Finance+ a fully digital, universally accessible lending platform;
- Samsung Finance+ is Samsung’s ‘Make for India’ initiative towards financial inclusion& Digital India
September 26, 2019,
Gurugram: Samsung, India’s largest consumer electronics and
smartphone brand, today launched Samsung Finance+, making it easy and simple
for consumers to buy Samsung Galaxy smartphones. Samsung Finance+ is a unique
and universally accessible digital lending platform that provides financing
opportunity to prospective consumers for purchase of Galaxy smartphones in
India.
The key features of
Samsung Finance+ are:
i) FullyDigital: Consumers
go through a paperless journey with the in store Samsung promoter assisting the
customer through the process
ii) Customized offer
for everyone: Nearly all consumers applying for financeend up getting an offer
on the Galaxy smartphone of their choice
iii) Universally
Accessible: Wide reach in India through Samsung’s strong retail presence in
India
To start with,
Samsung is launching Samsung Finance+ at over 5,000 stores in 30 cities across
the country. Samsung plans to reach to 10,000 outlets in 100 cities by the end
of 2019.
“At Samsung, consumers are at the heart of everything we do. Samsung
Finance+ is a testimony of our consumer-centric innovation. It is also a ‘Make
for India’ initiative towards financial inclusion and Digital India. We are
confident that Samsung Finance+ will touch the lives of millions of consumers
in India,” said Mohandeep Singh,
Senior Vice President, Mobile Business, Samsung India.
Samsung Finance+:Consumer Journey
Consumers buying a
Galaxy smartphone at any one of the 5,000 stores equipped with Samsung Finance+
platform can opt for easy finance on their smartphones. All they have to do is
to log into the in-store Samsung Finance+ application on a Galaxy Tab. After
filling is their personal details for a simple KYC verification and credit
scoring, they will get an offer screen on various Galaxy smartphones. The
entire journey is fully digital, fast and convenient.
Samsung Finance+: Make in India
Samsung Finance+ was
developed in India at the Samsung R&D Institute India-Bangalore. SRI-B
engineers worked closely with SIEL from early 2018 in assessing market
requirements, designing product features, running limited pilots to validate
the concepts and building a data driven, scalable multi-sided lending platform
which can meet the demands of a market like India. The entire engineering design and development
of this platform is done out of SRI Bangalore.
Samsung has partnered
with DMI Finance to launch Samsung Finance+ in India. DMI Finance is a pioneer
in the use of technology for transmission of credit to the end customer.
“We are honoured to have worked closely with Samsung over the past 24
months to deliver the first true partnership in India between an OEM and a
lender. We have been able to marry Samsung’s world-class product and customer
experience with DMI’s credit platform and technology stack to deliver to the
client a seamless and intuitive experience which has the potential to transform
the market for smartphones in India,” said Shivashish Chatterjee, Co-Founder, DMI Finance.
For more information
about the Galaxy Note10, visit http://news.samsung.com/inand https://news.samsung.com/bharat.
About Samsung Electronics
Co, Ltd.
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