WayCool's New Entity “BrandsNext” Aims to double FMCG Business revenue by FY24
New Entity “BrandsNext” to Drive FMCG Business BrandsNext will become the umbrella company for Madhuram, Kitchenji & Freshey’s WayCool Foods appoints Mr. BP Ravindran as the CEO of BrandsNext Chennai, April 21, 2023: India's leading Food and Agri-Tech platform, WayCool, takes another step in transforming the food economy by carving out its Soil-to-Sale FMCG business as a new entity named BrandsNext. The new corporate entity comes to life with a compelling purpose and objective to put the power of Soil-to-Sale food products into the hands of consumers across South India – every family, every season, every ‘Thali’ (meaning 'meal'). WayCool also announced Mr. BP Ravindran as the CEO of BrandsNext, who will spearhead the company's (BrandsNext) actions and long-term aspirations, from product innovations to category expansions and more. Press meet youtube video 👇👇 WayCool began its Soil-to-Sale supply chain business in 2015. It then entered the consumer packaged goo...