Honda Cars India launches New Ad Campaign for 2nd Generation Honda Amaze

TVC Link - https://www.youtube.com/watch?v=WPRz9sGOa80 New Delhi, 3 September 2019: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India , unveiled its brand-new ad campaign #IMadeItBig for the 2 nd Generation #HondaAmaze striking an emotional chord with customers. This campaign emphasizes Honda Amazeas ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The approach was to create communication that not just builds product awareness but create an emotional and memorable narrative that resonates with consumer’s aspirations. The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 & 3 markets as well. Created by DentsuOne, this new campaign film beautifully captures an emotional conversation between a son and a mother as they celebrate the first big move by the son i.e. purchase of the 2 nd Gen Honda Amaze. As the conversation deep...