Tide India announces Ayushmann Khurrana as Brand Ambassador, launches new campaign
Mumbai, June 22 nd , 2020 - Tide, one of the leading fabric care brands in India from P&G, has appointed the very talented and versatile Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine. Launched in India in 2000, Tide provides ‘Outstanding Cleaning’and has set a high standard for laundry care. What started as a detergent for hand wash household has now evolved for machine usage as well with the launch of Tide Ultra, now further improved with stain magnets. Tide has always stood for surprising whiteness while adding a bit of humour to the laundry chores with witty advertising, becoming a brand that is quintessentially Indian! Ayushmann Khurrana, who has won millions of hearts with his choice of ‘extremely relatable’ movies, was hence the perfect choice for this partnership. The association will begin witha ...