upGrad persuades working professionals to follow their dreams with the latest brand campaign #RahoAmbitious
The 2020 brand campaign is set at a whopping INR 175 cr. budget and will be leveraged across TV, print and digital platforms Mumbai, 10th February 2020: upGrad today unveiled the first leg of their brand-new campaign “#RahoAmbitious” with the launch of two TV commercials. The TVC revolves around upGrad’s aim to rekindle the spirit of ambition and passion for learning among today’s working professionals. This campaign will connect with customers across all touchpoints like television, print, digital and social media. The 360-degree integrated brand campaign commences with the launch of two TVC’s that will be aired across 70 channels, including Hindi and other vernacular languages, across India. Education in India is typically associated with discipline and seriousness and is yet to become a part of the popular culture. To break this taboo tied to education, upGrad has on boarded India's most popular content creators The Viral...