Record-Breaking Surge in Tourism Arrivals in Sri Lanka; India Maintains Position as Top Source Market
Chennai: Sri Lanka Tourism is stepping up its promotional efforts in India by conducting a series of B2B roadshows and networking evenings in Madurai (Oct 6), Coimbatore (Oct 8), and Chennai (Oct 10), 2025. These events aim to position Sri Lanka as a year-round travel destination, focusing on Southern India's fast-growing travel market. Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB), the initiative features over 40 Sri Lankan stakeholders including DMCs, hotels, tour operators, and service providers. These stakeholders will engage in direct B2B interactions with Indian travel professionals to strengthen bilateral tourism ties and explore opportunities for collaboration. Press meet Youtube Video link ЁЯСЗ Leading the delegation, Hon. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment, and Tourism, emphasised Southern India's cultural and historical links with Sri Lanka, stating the roadshows aim to reinforce these ...