ITM Business School introduces short term course on New age Marketing
Chennai: The pandemic has certainly induced a great surge in online knowledge sharing activities such as webinars, online lectures, certification courses etc. Utilising this opportunity, ITM Business School Chennai, collaborating with the National Skill Development Corporation (N.S.D.C) and Skill India, came up with an attention capturing free certification program that became a hit amongst the undergraduates community. The 6-day-long program from the 14th July to 19th July 2020, covered 4 major areas of management. Certification in Finance introduced participants to basic aspects of analysing financial statements, and demystifying jargons, and inculcating confidence to make the right decisions. Marketing sessions on new age marketing, with interactions on nostalgia and neuro marketing, marketing analytics, experiential marketing etc. changed participants’ approach towards marketing with a fresh and unique perspective. Human Resources certificat...