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Chennai, August 22, 2025 — A recent study by the Insurance Awareness Committee (IAC-Life), conducted in collaboration with Kantar, a market research platform has identified Tamil Nadu as one of the states with a high potential for life insurance penetration. The study underscored the importance of region-specific insights in advancing life insurance penetration. It has presented data that helped understand financial preparedness and life insurance awareness across regions in India. Venkatachalam Iyer, Co-Chairperson, Insurance Awareness Committee (IAC-Life) The study pegs the southern state as one of India’s most insurance-aware and future-ready societies. Tamil Nadu recorded 100% awareness of life insurance and a high purchase intent of 70% among those yet to buy a policy, well above the national average of 55%, and notably higher than other states like Uttar Pradesh (58%), West Bengal (53%), and Andhra Pradesh & Telangana (26%). Tamil Nadu’s numbers reflect a strong combination o...