Ariel and Hello English spread the message of gender equality amongst users through app-based learning with #SHARETHELOAD
South Indian Star Nikki Galrani emphasised on the need for both genders to learn basic life skills to stay ahead Chennai, June 3 rd , 2019 – Ariel- the leading detergent brand from P&G announced association with world’s second largest language learning app- Hello English, to encourage app-learners to inculcate basic life skills as a step towards eradicating gender disparity that exists in Indian Households. With Ariel’s latest campaign, Sons #ShareTheLoad, the leading detergent brand has left no stone unturned to educate young boys the values of composite learning that involves learning the household chores like laundry, cooking etc. The association with Hello English app reiterates that as we teach our sons how to pursue a career and give them the right exposure for it, it’s also extremely important that we add to the lessons by inculcating the values and equipping them to #ShareTheLoad when they become partners tomorrow. Actress Nikki Galrani and Arvind K...