Coca-Cola Launches first season of "Coke Studio Tamil" in Chennai - an Ode to Music of Tamil Nadu
Chennai, January 23, 2023 : After the overwhelming success in many countries across the globe including the Philippines, South Africa, Pakistan, and Bangladesh, Coca-Cola announcedthe first season ofCoke Studio Tamilin Chennai today. More than 25 celebrated and talented artists from across the statehave come together to create eight memorable tracks. Launch youtube videoЁЯСЗЁЯСЗ The title track IdhuNamma Isai’ translates to this is our music ,’ showcases the artist’s reflection of the richness of Tamil culturewhich embodiesauthenticity, relevance, and inclusivity. Representing all the artists, the track is a celebration of language, a sense of belonging, and rootedness. Each artist brings their own contextual touch to the tracks through the universal language of music. (L to R) Music Producer Sean Roldan; Hip-hop stalwart Arivu; Arnab Roy, Vice President, Marketing Coca-Cola India, and SouthWest Asia With Coke Studio Tamil Season One, both celebrated and emerging artists have come together...