ARS Steel Launches Corrosion Resistant Steel (CRS) 550D TMT Bar; Expands Its Know The Truth Awareness Campaign
A First-of-its-kind Tmt Bar Unveiled By ARS Group For The Retail Segment Chennai, Tamil Nadu, 18 March 2024: ARS Group, India's leading TMT Bar manufacturers headquartered in Chennai, today launched their newest product, ARS CRS 550D. This new product is designed to be highly corrosion and earthquake resistant for all constructions. (L to R) Rajesh Bhatia, Executive Director, ARS Group; Ashwani Kumar Bhatia, Founder & Managing Director, ARS Group; Moorthy, Technical Director, ARS Group; T.S.Raghu, Technical Director, ARS Group Their ‘know the truth’ campaign resonated well with the market and there has been a general shift in outlook towards the purchase of TMT Bars. As a first, the group provided QR codes in their products so that people could scan and see that the TMT Bars had all the ingredients in the right proportions and met all the standards required. In July 2023, the Group undertook a campaign across South India with the tech-vans to create public awareness abou...