Sharekhan forays into discount broking with Espresso, offers a ‘Pay When You Profit’ pricing model
The key focus is to help clients succeed by ensuring they have more money in-hand by not paying brokerage on loss making trades September 22nd 2020 Mumbai: Sharekhan, a full subsidiary of BNP Paribas, and one of the leading retail full-service brokers in India, announced today the launch of Espresso (myespresso.com), a new discount broker via a separate company. R. Kalyanaraman, Chief Customer Officer, Espresso Three months ago, Beta testing of the project (Project Leapp) had commenced. Simplified Login (using mobile number/ email id), Holding Report, Ledger Report, and Tax Report have been considered as ‘above expectations’ by our Beta-testers. Key take away from Beta-testers is that the new platform was meeting their needs and requirements with specific features especially appreciated. Importantly, beyond platform innovation, Espresso doesn’t believe that discount broking should be all about lower brokerage. It can serve a much larger &required purpose. Based on this...