Paragon Footwear Redefines In-Store Experience with Next-Gen Retail Format; Launches 5th Outlet in Chennai
Chennai, January 13, 2026: Paragon Footwear, one of India’s leading footwear brands, has unveiled its next-generation retail store format with the launch of its fifth outlet in Selaiyur, Tamil Nadu. The new store marks a strategic move to strengthen Paragon’s direct-to-consumer presence while enhancing the in-store experience to appeal to Gen Z and young urban consumers. Nakhul Joseph, Executive Vice President – Retail, Franchise & Human Resources, Paragon Footwear Aligned with the company’s premiumisation and market expansion strategy, the new-format stores are designed as lifestyle experience hubs that blend comfort, style, and community. Moving beyond a legacy retail approach, Paragon aims to build a brand-led experiential ecosystem that drives higher per-store revenue, elevates brand equity, and deepens engagement with younger audiences. Press meet Youtube Video link ЁЯСЗ The Selaiyur outlet spans over 1,000 sq. ft. and features curated product displays, youth-centric colour...