LatentView Analytics Acquires Decision Point Analytics for Growth Opportunities

Chennai, India - March 28, 2024 – LatentView Analytics Limited, a global digital analytics consulting and solutions firm , today announced the Board approval for acquisition of 70% of outstanding equity capital in Decision Point for a total consideration of $39.1m. The remaining 30% equity is to be acquired over the next 2 years with a pay-out based on agreed valuation principles. (L to R) Ravi Shankar, Founder & CEO Decision Point; Rajan Sethuraman, CEO LatentView Analytics Established in 2012, Decision Point is a leader in AI-led Business Transformation and Revenue Growth Management (RGM) solutions with 300+ employees worldwide. The company brings deep experience in RGM, Demand Forecasting, Pricing Analytics, Promotion Analytics, Retail Segmentation, and Marketing Mix Models with a focus on CPG brands. Decision Point has won awards and recognition from Microsoft and Promotion Optimization Institute (POI). -------------------------------------------------...