CHENNAI PRESS NEWS

ROLE OF A PR AGENCY TO INCREASE THE VISIBILITY OF YOUR COMPANY Posted by  Catalyst Public Relations Access to information has never been this easier, in today’s digital world. Anything from A to Z is available at the touch of a finger. Remember? Once, we had to run to the grocery store or a paper stand to buy a newspaper or a magazine to know the world. If that wasn’t enough, one had to scale through each and every page of a variety of information to find what we are looking for, if we are looking for something in particular. The Internet has made it easier to search for information today. The PR industry has grabbed on to this growing culture and aligned its path to suit its goal. Since then, the PR industry has evolved in digital communication methodology and have been utilizing it well. Once considered to be a Himalayan task to increase the visibility of a company, now seems like a walk in the park. All thanks to the PR industry. The PR industry has evolved so much that, no boar...

Hundreds of Devout Ayyappa worshippers partake in the ‘Maladharana’ ceremony amidst strict COVID 19 precautionary measures Chennai, 16 Nov. 2020: Reverberating with divine chants of ‘Swamiye Sharanam Ayyappa’, hundreds of devotees clad in Black, Dark Blue and Orange attires took part in the ‘ Ayyappa Deeksha Maladharana’ ceremony at Sri Ayyappa Thiru Koil, North Madras . Organised between 5 AM and 11 AM and 5 PM and 8 PM in the auspicious month of Karthigai, the day one ritual, on November 16, 2020 saw devotees adorning Thulasi Malas and Rudraksha Malas as part of their 41 day vritham initiation by the temple priest. Despite the proactive precautionary measures taken and the following of wearing masks and maintaining social distancing at the Temple for COVID 19 pandemic, the Maladharana day saw a less number of devotee turn-out as compared to last year. The early morning ‘Ushakala’ poojai began at 5:30 AM followed by ‘Ucchakala’ poojai and the Neiabhisheka poojai in the noon. In the ev...