Skybags Becomes Official Luggage Partner of Chennai Super Kings for 2026 Season
Chennai, India, February 10, 2026: Skybags, a youth-centric brand known for helping consumers move in style through its trendy luggage and backpack range, today announced the launch of its official licensed Chennai Super Kings (CSK) merchandise. With this association, Skybags steps in as the Official Luggage Partner of Chennai Super Kings for the upcoming 2026 season, marking the brand’s strategic entry into the world of sports—beginning with cricket, often regarded as a religion in India. (L to R) Atul Jain, Managing Director and CEO, VIP Industries Limited; KS Viswanathan, Managing Director, Chennai Super Kings This partnership further strengthens VIP Industries Limited’s commitment to engaging with young consumers through innovation, youth-driven platforms, and active support of India’s growing sports culture. As part of the association, Skybags will introduce an exclusive co-branded range of luggage and backpacks inspired by CSK’s iconic brand expressions. The collection ...