Tanishq Expands Gold Exchange Initiative with Festive Offers to Enable Smarter Gold Buying
India, February 2026: Tanishq, India’s most trusted jewellery brand from the House of Tata, has strengthened its nationwide Gold Exchange Initiative with the launch of two new festive offers aimed at making gold exchange and planned jewellery buying simpler and more rewarding for Indian families. Supported by brand ambassador Sachin Tendulkar, the initiative continues to encourage the responsible reuse of gold while offering customers greater transparency and value. Building on its first-ever 0% deduction on gold exchange across all karatages, Tanishq has now introduced two additional options—Best Gold Rate (BGR) on Advance Buying and Gold-for-Diamond Exchange. Together, these offers give customers more flexibility to unlock the value of their existing gold, plan purchases with confidence, and upgrade their jewellery in line with evolving tastes, while also contributing to reduced dependence on gold imports. Indian households are estimated to hold nearly 25,000 tonnes of gold, even as ...