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In line with this move, the company has rolled out a 360-degree integrated marketing campaign with a powerful TV Commercial . Chennai, 28th November 2024: DRA, pride of Chennai’s Real Estate, today announced PAN India Star Rashmika Mandanna as its first-ever Brand Ambassador. The move comes in line with the company’s refreshed brand philosophy ‘Home of Pride’, which is set to fuel the next phase of transformative growth. As part of the brand's ongoing transformation, DRA has launched a powerful TV commercial (TVC) featuring Rashmika that showcases the emotional connection people share with their homes. Apart from the TVC, DRA will be launching an integrated marketing campaign that includes print advertisements, digital promotions, multiplex and out-of-home (OOH) activations. Ranjeeth Rathod, Managing Director - DRA By roping Rahsmika Mandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the p...
