Samsung Launches Galaxy A55 5G, Galaxy A35 5G models; Consolidates Leadership in Mid-Premium Segment

CHENNAI – March 20, 2024 – Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy A55 5G and Galaxy A35 5G with awesome innovations . The new A series devices have multiple flagship-like features including Gorilla Glass Victus+ protection, camera features enhanced by AI, and a tamper-resistant security solution, the Samsung Knox Vault, amongst many other new features. Akshay Rao, General Manager, MX Business, Samsung India. “Galaxy A series has been the highest-selling smartphone series in India for the last two years, showcasing its immense popularity among India’s MZ consumers. The launch of Galaxy A55 5G & A35 5G reinforces our commitment to make flagship-like innovations accessible to all. Galaxy A55 5G & A35 5G will help us consolidate our leadership in the 5G smartphone segment and the fastest-growing mid-premium (INR 30,000-INR 50,000) segment in the country,” said Akshay Rao, General Manager, MX Business, Samsung India. ---------------...