Lava launches first ever customisable phone in the world- MyZ

Also empowers consumers to upgrade specifications even after purchase New Delhi, 7 th January 2021 : With the launch of MyZ , #ProudlyIndian Lava became the first company to launch world’s first customisable smartphone. In a power packed event, Lava announced that customers can customise their smartphones before purchase (in the form of MyZ) and even post purchase (in the form of Zup). Lava smartphones can now be customised in 66 unique ways with options of RAM, ROM, front camera, rear camera(s) and the colour of the phone. Redefining the smartphone industry, Lava announced this unique ‘Made on Demand’ concept for smartphones which will allow you to choose between a 2GB, 3GB, 4GB or 6GB RAM, mix and match it with 32GB, 64GB & 128GB ROM. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. Finally, when you choose a color of your choice, your own version of Lava’s Z series- your MyZ is ready. You can or...