Yamaha Celebrates Madras Day with ‘Save the Blue Ocean’ Ride
As a part of the ride, over 500 Yamaha customers participated in the Beach Clean-Up Activity in Chennai ~ Greater Chennai Corporation workers felicitated for their commitment towards clean beaches ~ Chennai, 21st August 2022: Following the recent launch of the 3rd version of its stimulating “The Call of the Blue” brand campaign, Yamaha Motor India Group of companies (YMIG) conducted the ‘Save the Blue Ocean’ Ride to celebrate the ‘Madras Day’. The activity was organized in association with the Tamil Nadu Government, the Greater Chennai Corporation (GCC), and Bhumi - Non-Government Organization. The ‘Save the Blue Ocean’ Ride was a Beach Clean-up activity that was organized at the Elliot’s Beach in Besant Nagar. More than 500 customers from the Yamaha ‘Blue Streaks’ Rider community in Chennai, volunteered for this noble cause, which proved to be highly successful. As a part of the activity, a felicitation ceremony was also arranged, wherein Mr. Eishin Chihana, Chairman, YMIG, and Ms. S...