JSW Paints’ thoughtful measures during COVID-19 lockdown lends a helping hand to its Contractor Partners

JSW Paints “Star Contractor Partner” program offers easy and direct transfer of benefits to Contractor Partners’ bank accounts during these difficult times More than 4,000 contractors across South & West regions are expected to benefit from this program MUMBAI, MAY 6, 2020: JSW Paints, India’s new age paints company with a portfolio of only water-based products and part of US$ 14 billion JSW Group, runs “Star Contractor Partner” program for painting contractors. The COVID-19 pandemic and its resultant lockdown has severely impacted the contractors’ business for home paintings during peak season. As part of its thoughtful measures, and to give contractors a helping hand during these unprecedented times, JSW Paints is enabling all its contractors to convert their accumulated incentives and loyalty points into cash. The idea is to provide these contractors with access to cash in their bank accounts during these extraordinary times. More than 4,000 painting contractors across ma...