𝘒𝘳𝘪𝘵𝘩𝘪𝘬𝘢 𝘙𝘢𝘥𝘩𝘢𝘬𝘳𝘪𝘴𝘩𝘯𝘢𝘯 𝘜𝘯𝘷𝘦𝘪𝘭𝘴 𝘚𝘩𝘪𝘮𝘢𝘪 𝘑𝘢𝘺𝘢𝘤𝘩𝘢𝘯𝘥𝘳𝘢'𝘴 𝘋𝘪𝘸𝘢𝘭𝘪 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘈𝘵 𝘍𝘭𝘢𝘨𝘴𝘩𝘪𝘱 𝘉𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘐𝘯 𝘊𝘩𝘦𝘯𝘯𝘢𝘪
Chennai: Shimai Jayachandra, celebrated for her exquisite couture and handwoven saris embraced by icons Trisha Krishnan, Keerthy Suresh, Nayanthara, and Mrunal Thakur, has unveiled her Diwali Collection at her store in Kasturbai Nagar, Adyar. (L to R) Krithika Radhakrishnan and Shimai Jayachandra at Diwali Collection launch Nestled among the charming alleyways, the 1350-square-foot boutique space exudes understated elegance. Envisioned by the designer and brought to life by the brand's skilled decor team, the store interiors elegantly merge European classical elegance, tropical sceneries, and Indian craftsmanship. The store's decor reflects a passion for decorative arts and delicate materials and an obsession for detail, culminating in a breathtaking retail experience. Launch Youtube video 👇 The store has four sections dedicated to couture, heritage weaves, home and jewellery. Drawing from India's abundant textile traditions, the heritage section has a unique collect...