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Chennai: Shimai Jayachandra, celebrated for her exquisite couture and handwoven saris embraced by icons Trisha Krishnan, Keerthy Suresh, Nayanthara, and Mrunal Thakur, has unveiled her Diwali Collection at her store in Kasturbai Nagar, Adyar. (L to R) Krithika Radhakrishnan and Shimai Jayachandra at Diwali Collection launch Nestled among the charming alleyways, the 1350-square-foot boutique space exudes understated elegance. Envisioned by the designer and brought to life by the brand's skilled decor team, the store interiors elegantly merge European classical elegance, tropical sceneries, and Indian craftsmanship. The store's decor reflects a passion for decorative arts and delicate materials and an obsession for detail, culminating in a breathtaking retail experience.  Launch Youtube video ЁЯСЗ  The store has four sections dedicated to couture, heritage weaves, home and jewellery. Drawing from India's abundant textile traditions, the heritage section has a unique collect...