ICICI Lombard kick started the ‘Ride to Safety’ Rally to create Road-safety awareness among students

Distributed 9000 + ISI marked Helmets to Children, Parents & Traffic Police Chennai, February 13th, 2024: ICICI Lombard organised a Ride to Safety rally under its CSR initiative in Chennai. Chief Guest Mr. P. Kumar Deputy Commissioner Traffic Police, North District Chennai, along with ICICI Lombards Senior management team flagged off the event which aims to raise awareness about road-safety measures among two-wheeler owners with children riding as pillion riders. Around 500 + kids along with their parents from nearby school participated in the rally and were given ISI marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet. ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children. --------------------------------------------------- Youtube vi...