Adfactors PR, upGrad team up for training 300 PR professionals in Digital Marketing and Communication

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13 , 2019: India’s largest PR firm Adfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program on digital marketing and communications. The core program has been designed by experts from MICA, India’s premier marketing focused B-School, with additional modules co-created with Adfactors PR, for PR professionals. The objective of this transformational initiative is to foster a 360-degree digital ecosystem-readiness within the firm by building a deep understanding of social media, online reputation management, multimedia content capabilities, content marketing, digital analytics, campaign planning, and digital crisis management skills. While the first batch of over 100 employees, drawn from the Delhi and Bengaluru offices of Adfactors PR, have already started their training, two other ba...