CavinKare set to regain market share by revamping its fairness portfolio; gives Fairever a brand new avatar to capture millennial consumer
CavinKare set to regain market share by revamping its fairness portfolio; gives Fairever a brand new avatar to capture millennial consumer Chennai, 17 th January, 2019: With an aim to bolster the growth of its personal care portfolio, CavinKare today announced the re-launch of its flagship fairness brand, Fairever with a refreshing new look. As part of this re-launch move, CavinKare also announced extension of the portfolio by introducing a new product - Fairever Next in addition to its existing line. The new line of products with a natural twist will aim to capitalize on the opportunities in the Rs. 3000 crore face care market, by catering to the transitioning needs of today’s millennial consumers towards products with trusted natural ingredients. As one of India’s most well-known fairness brand, Fairever is quite popular in the industry today. With the re-launch, CavinKare aims to further strengthen its market position and increase its share in the category. T...