CavinKare forays into men’s grooming category with the launch of BIKER’S in Tamil Nadu
Brand brings together a slew of products addressing top-to-toe grooming needs of men Chennai, 21st September, 2021: As part of its CavinKare 2.0 growth strategy, the Indian FMCG major CavinKare today announced its entry into the men’s grooming segment. Launching its first pure play men’s Personal Care brand - BIKER’S, the company is set to offer a slew of products catering to hair and body care needs exclusively for urban male. Kick-starting the launch, the company today also unveiled the first range of products in the shampoo category that is set to hit the markets starting today in Tamil Nadu. Youtube Video👇👇 Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO & Director - FMCG, CavinKare said, “This foray into the men’s grooming category, which is expected to cross $1.2 billion by 2024, marks a significant step in the CavinKare 2.0 growth strategy. The pandemic has opened many opportunities for all industries, but it has been a game changer for the beauty and h...