ITC’s Foods Division specially curates Boxes of Hope and Happiness during COVID 19
These specially crafted boxes will be hand-delivered through partnerships with NGOs National, April 2020: ITC is committed to providing comfort to children and senior citizens across Indian households during these trying times of the nationwide pandemic. To provide support during this unprecedented situation, the company is sending food supplies across the country through its Aashirvaad Box of Hope and Sunfeast Box of Happiness, an i nitiative backed by the company’s Rs 150 crore COVID- 19 Emergency Fund . In-line with its credo ‘ Nation First – Sab Saath Badhein’ ITChas joined hands with 3 leading NGOs building a seamless network to deliver essential food supplies to those severely impacted by the current lockdown. Child Rights and You (CRY), SOS Children’s Village India and another eminent NGO will help implement this special intervention that addresses the month-long food consumption requirement of the children and the elderly. This program will be im...