Inaugural ‘Alternativism’ report by Mahindra: Chennaiites Have Higher Levels of Environmental Awareness than Average Indian
Inaugural ‘Alternativism’ report by Mahindra reveals awareness levels still not driving lifestyle changes 71 percent of respondents believe eco-friendly alternatives are either too expensive , not at par with regular products or simply do not exist 86 percent of respondents believe they would be able to address climate change more actively if companies offered alternative products and solutions Chennai, November 21, 2019 — Nearly all Chennaiites ( 97 percent ) describe themselves as ‘aware’ of the issue of climate change – compared to an average of 80 percent across India; however, only 17 percent of them actually choose the most environment-friendly option when making daily decisions, compared with27 percent, nationally. This disparity between the levels of environmental awareness and dailybehaviour was revealed through research commissioned by the Mahindra Group. The principal explanation for this contradiction is the absence of environment-friendly products that are ...
