Introducing the New Horlicks: Classic Taste Meets Superfoods Power with NutriMax Technology
National, 11 December 2025: Hindustan Unilever Limited (HUL) has launched the new Horlicks, enriched with a blend of Superfoods and powered by its proprietary NutriMax technology designed to improve nutrient absorption and boost overall nutritional benefits. (L to R) Rajneet Kohli, Executive Director – Foods and Refreshment, HUL; TV Star Alya Manasa The upgraded Horlicks combines malted barley, millets, oats, and almonds—superfood ingredients known for their rich nutrient density and ability to support daily nutrition. While retaining its iconic taste, the formulation now integrates advanced science to enhance its effectiveness. Press meet Youtube Video link ЁЯСЗ At the core of the innovation is HUL’s NutriMax technology, a specialized process that reduces natural anti-nutrients like phytates, enabling better absorption of minerals such as iron and zinc. This technology also increases soluble and insoluble fiber, supporting gut health and improving the body’s ability to ...