CHENNAI PRESS NEWS

Introduces Zap , a stylish- black Bluetooth neckband with ‘Best battery life’ Bluetooth v5.0 with 10mm dynamic drivers for deep bass sound India, August 1, 2019 - India’s fastest-growing mobile accessories brand, PTron , has introduced - ZAP , classy neckband earphones with the longest playtime and talk-time. Bluetooth earphones have become a part of our everyday lives because of their functionality, but what bothers users is the need to charge it frequently. Understanding the consumer’s requirement of Bluetooth earphones with exceptional battery life, latest specs and classy design at a reasonable price, PTron has launched Zap with 22 hours of music playtime & up to 18 hours of talk-time. Bluetooth earphones, in general, are used for 4-6 hours a day and with Zap you need to charge it just once in 4-5 days. With the launch of Zap, PTron is the only brand in India to offer the longest playtime in Bluetooth Earphones category at a price under INR 2K. ...

Backed after extensive consumer research and insights, Lay’s Wafer Style is set to be the new ‘Super’ Star of South India. The launch is in line with its PepsiCo India’s regionalization strategy for its Snack Portfolio. Available in INR 10 packs, the new product is positioned as a meal accompaniment in ‘Salt with Pepper’ and ‘Sundried Chilli’ flavours. Lay’s Wafer Style will be available in retail outlets across Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala. Chennai, 1 st August, 2019: Lay’s, one of India’s favourite potato chip brand, launched its new offering, Lay’s Wafer Style , exclusively for the South market . Available in INR 10 packs, the new product is positioned as a meal accompaniment in ‘Salt with Pepper’ and ‘Sundried Chilli’ flavours. The launch is in line with the PepsiCo’s regionalization strategy of identifying unique needs of consumers as per regions and coming up with products that compliments the existing tastes and palates . Lay’s Wafer Style will ...