Annapoorna Masalas and Spices, a 45-year-old brand has announced ‘Annapoorna 2.0’ - a new Growth Roadmap
Unveils new identity and growth plans; Announces expansion of product offering and plans to strengthen market penetration; Chennai, September 4, 2020: Annapoorna Masalas and Spices, a 45-year-old brand established in 1975 has today announced ‘Annapoorna 2.0’, a new growth roadmap for the brand that will enable it to consolidate its position as a pioneer and leading player in the fast-growing, FMCG industry estimated to be Rs. 7,21,000 crores by 2020 of which the Food and Beverages segment account for Rs. 1,36,990 crores. Vijay Prasad, Executive Director At a virtual press meet held today, the family-run company’s Executive Director and third generation entrepreneur Vijay Prasad , who is spearheading the makeover, unveiled Annapoorna’s new corporate identity including the logo, tagline, product packaging and marketing collaterals, as a first step in the transformation journey ahead. Vijay Prasad said the refreshed look and feel with the brand promise of ‘The taste that unites’, sig...