Lizol for the first time in India, launches a new innovative product “Lizol Cement Surface Cleaner“
Lizol Cement Cleaner aims to reach out to 2 out of 3 homes in Tamil Nadu Chennai, January09, 2020: Lizol, the world’s No. 1 disinfectant brand from the house of Reckitt Benckiser, launched their latest innovation, Lizol Cement Surface Cleaner in Chennai today . According to the 2011 Census, 1 in every 3 Indian households has a cement floor wherein Tamil Nadu is the largest state where 2 out of 3 homes have cement floors . Through extensive consumer research we found that the biggest concern faced by the Indian homemaker is the removal of the white patches/stains found on cement floors. A cement floor is made of calcium hydroxide which reacts with the carbon dioxide in the air forming calcium carbonate salt on floors. This salt residue eventually settles within the pores and crevices on cement floors and forms white stains. Generic cleaning solutions like Phenyls and Detergents are unable to dissolve these salts leaving the floor unclean and patchy. (R to L) Sukhl...