Skybags Becomes Official Luggage Partner of Chennai Super Kings for 2026 Season

Chennai, India, February 10, 2026: Skybags, a youth-centric brand known for helping consumers move in style through its trendy luggage and backpack range, today announced the launch of its official licensed Chennai Super Kings (CSK) merchandise. With this association, Skybags steps in as the Official Luggage Partner of Chennai Super Kings for the upcoming 2026 season, marking the brand’s strategic entry into the world of sports—beginning with cricket, often regarded as a religion in India.

(L to R) Atul Jain, Managing Director and CEO, VIP Industries Limited; KS Viswanathan, Managing Director, Chennai Super Kings

This partnership further strengthens VIP Industries Limited’s commitment to engaging with young consumers through innovation, youth-driven platforms, and active support of India’s growing sports culture. As part of the association, Skybags will introduce an exclusive co-branded range of luggage and backpacks inspired by CSK’s iconic brand expressions. The collection is designed to reflect the team’s bold identity while meeting the evolving needs of today’s on-the-go consumers.

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The collaboration will see Skybags deeply integrated across CSK’s fan engagement initiatives throughout the 2026 cricket season. The official co-branded merchandise will also continue to be available across retail outlets in India even after the conclusion of the league. The CSK luggage range will be priced starting at INR 4,590, while backpacks will be available from INR 1,999.

Commenting on the partnership, Mr. Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing—values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”

Sharing his thoughts, Mr. KS Viswanathan, Managing Director, Chennai Super Kings, added, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. This collaboration gives our fans another exciting way to express their passion for CSK. We are confident that the partnership will enhance the fan experience and strengthen our bond with supporters.”

With India emerging as a global sporting powerhouse—driven by strong corporate participation, world-class infrastructure, major global events, and exceptional talent—Skybags views this association with CSK as a key step towards deeper involvement in Indian sports. The partnership aligns with the brand’s vision of contributing to the growth of sports while building meaningful connections with consumers nationwide.

Backed by a strong national footprint and a diverse portfolio across backpacks, luggage, and travel accessories, Skybags continues to imagine, redefine, and innovate with a sharp focus on Indian consumer preferences, contemporary design, value-for-money offerings, and its unwavering promise to help consumers travel in style. The Skybags x CSK co-branded range will be available across 500+ retail outlets, all leading e-commerce platforms, as well as the CSK website, CSK app, and Skybags website.

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