Paragon Footwear Redefines In-Store Experience with Next-Gen Retail Format; Launches 5th Outlet in Chennai

Chennai, January 13, 2026: Paragon Footwear, one of India’s leading footwear brands, has unveiled its next-generation retail store format with the launch of its fifth outlet in Selaiyur, Tamil Nadu. The new store marks a strategic move to strengthen Paragon’s direct-to-consumer presence while enhancing the in-store experience to appeal to Gen Z and young urban consumers.

Nakhul Joseph, Executive Vice President – Retail, Franchise & Human Resources, Paragon Footwear

Aligned with the company’s premiumisation and market expansion strategy, the new-format stores are designed as lifestyle experience hubs that blend comfort, style, and community. Moving beyond a legacy retail approach, Paragon aims to build a brand-led experiential ecosystem that drives higher per-store revenue, elevates brand equity, and deepens engagement with younger audiences.

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The Selaiyur outlet spans over 1,000 sq. ft. and features curated product displays, youth-centric colour palettes, and premium interiors designed for immersive browsing and social media appeal. The store also highlights Paragon’s premium leather range, crafted with a focus on superior materials, refined detailing, and elevated style.

Speaking on the launch, Nakhul Joseph, Executive Vice President – Retail, Franchise & Human Resources, Paragon Footwear, said the new format reimagines the footwear store as a space that reflects the energy and individuality of today’s youth. He added that Selaiyur’s evolving, aspirational market makes it an ideal location to introduce Paragon’s contemporary retail experience and strengthen everyday brand engagement.

Alongside Paragon’s core collections, the store showcases brands from the House of Paragon—Eeken for bold Gen Z styles, Stimulus for everyday comfort aimed at Millennials, and Carmicci for premium leather footwear. This multi-brand portfolio supports Paragon’s strategy to grow its presence in the mid-to-premium segment while retaining leadership in the value category.

The expansion is being driven through a franchise-led, hybrid business model that balances shared investments with strong operational support, enabling faster and more sustainable growth. With India’s footwear market projected to reach $15 billion by 2028, Paragon’s new retail format is positioned as a key growth lever, with further rollouts planned through 2026 as part of its omnichannel strategy.

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