Introducing the New Horlicks: Classic Taste Meets Superfoods Power with NutriMax Technology
National, 11 December 2025: Hindustan Unilever Limited (HUL) has launched the new Horlicks, enriched with a blend of Superfoods and powered by its proprietary NutriMax technology designed to improve nutrient absorption and boost overall nutritional benefits.
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| (L to R) Rajneet Kohli, Executive Director – Foods and Refreshment, HUL; TV Star Alya Manasa |
The upgraded Horlicks combines malted barley, millets, oats, and almonds—superfood ingredients known for their rich nutrient density and ability to support daily nutrition. While retaining its iconic taste, the formulation now integrates advanced science to enhance its effectiveness.
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At the core of the innovation is HUL’s NutriMax technology, a specialized process that reduces natural anti-nutrients like phytates, enabling better absorption of minerals such as iron and zinc. This technology also increases soluble and insoluble fiber, supporting gut health and improving the body’s ability to utilize essential nutrients. Horlicks Superfoods provides antioxidants, essential micronutrients, protein and soluble dietary fiber that help support immunity. Clinically shown to reduce sick days by up to 30%, it also supports taller growth, stronger bones, and cognitive development in children.
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| A view of Panel Discussion |
A Zero Added Sugar variant is also being introduced, offering the same taste without added sugar or artificial sweeteners. This version uses Smart Sweetness technology to naturally enhance sweetness from malted barley.
Rajneet Kohli, Executive Director – Foods and Refreshment, HUL, said the new Horlicks reflects evolving nutritional needs and the company’s commitment to science-backed, purposeful nutrition. Dr. Sujatha Jayaraman, Head – R&D Foods and Beverages, South Asia, Unilever, added that the reformulation integrates Superfoods with advanced processing to deliver modern nutrition while preserving the familiarity consumers love.
The Chennai launch event brought together TV star Alya Manasa, presenter Archana Chandhoke, nutrition experts Dr. Dharini Krishnan and Sheryl S. Salis, alongside senior HUL leaders. Over 50 influencers and creators from Tamil Nadu and Kerala participated and explored interactive zones showcasing the science behind Horlicks, as well as innovative Horlicks-based recipes including Horlicks Ice Cream, Barfi, Filter Coffee Cold Brew, Kulukki Shake and Mysore Pak.
The new Horlicks with Superfoods is now available in Classic Malt across retail and online channels in Tamil Nadu and Kerala, along with a Zero Added Sugar variant offered in select outlets.
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