𝘒𝘳𝘪𝘵𝘩𝘪𝘬𝘢 𝘙𝘢𝘥𝘩𝘢𝘬𝘳𝘪𝘴𝘩𝘯𝘢𝘯 𝘜𝘯𝘷𝘦𝘪𝘭𝘴 𝘚𝘩𝘪𝘮𝘢𝘪 𝘑𝘢𝘺𝘢𝘤𝘩𝘢𝘯𝘥𝘳𝘢'𝘴 𝘋𝘪𝘸𝘢𝘭𝘪 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘈𝘵 𝘍𝘭𝘢𝘨𝘴𝘩𝘪𝘱 𝘉𝘰𝘶𝘵𝘪𝘲𝘶𝘦 𝘐𝘯 𝘊𝘩𝘦𝘯𝘯𝘢𝘪
Chennai: Shimai Jayachandra, celebrated for her exquisite couture and handwoven saris embraced by icons Trisha Krishnan, Keerthy Suresh, Nayanthara, and Mrunal Thakur, has unveiled her Diwali Collection at her store in Kasturbai Nagar, Adyar.
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| (L to R) Krithika Radhakrishnan and Shimai Jayachandra at Diwali Collection launch |
Nestled among the charming alleyways, the 1350-square-foot boutique space exudes understated elegance. Envisioned by the designer and brought to life by the brand's skilled decor team, the store interiors elegantly merge European classical elegance, tropical sceneries, and Indian craftsmanship. The store's decor reflects a passion for decorative arts and delicate materials and an obsession for detail, culminating in a breathtaking retail experience.
Launch Youtube video 👇
The store has four sections dedicated to couture, heritage weaves, home and jewellery. Drawing from India's abundant textile traditions, the heritage section has a unique collection of meticulously handwoven Banarasi and Chanderi saris, dupattas, and other Indian wear with meticulous embroidery. A limited-edition range of iconic Banarasi authentic-tissue saris fit for a bride will also mark the occasion. It's all about elegance, femininity, and royal India. Her signature occasion-wear organza saris and embellished tops boast textile artistry.
A vintage cabinet holds an exquisite pearl and gemstone jewellery collection that takes centre stage amidst a frangipani tree.
The home section celebrates the beauty of Indian hand embroideries. She brings her expertise to the home decor space to spruce up clients' interiors with hand-embroidered tapestries. Her most luxurious decor piece is 'The Garden of My Heart' tapestry, a hand-embroidered garden scene in dusky rose silk. It subtly sends the message that this is a sanctum devoted to the finest craftsmanship and a shopping experience that stays with you.
An experienced team of sales associates trained in managing customer relations provides individual attention to each customer. The goal is to uplift and inspire, creating a space where all who enter feel welcome and understood. As you wander through this magical space that is centred around artisanship, comfort, and understated beauty, you realise that you are not just a customer – you are a participant in a story that is still unfolding, a story of artistry, creativity, and above all, a story of connection.
Address
Shimai Jayachandra
Floor no: 2, Building no: 14,
Third Main Road, Kasturbai Nagar
Adyar, Chennai - 600 020 Tamilnadu.
Wed-Mon 11 am - 7 pm
Sun 11 am-6 pm
Tuesday holiday
Contact: +91 7338794900
www.shimaijayachandra.com
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