Lava launches first ever customisable phone in the world- MyZ

• Also empowers consumers to upgrade specifications even after purchase  

New Delhi, 7^th January 2021: With the launch of MyZ, #ProudlyIndian Lava became the first company to launch world’s first customisable smartphone. In a power packed event, Lava announced that customers can customise their smartphones before purchase (in the form of MyZ) and even post purchase (in the form of Zup). Lava smartphones can now be customised in 66 unique ways with options of RAM, ROM, front camera, rear camera(s) and the colour of the phone. 

Redefining the smartphone industry, Lava announced this unique ‘Made on Demand’ concept for smartphones which will allow you to choose between a 2GB, 3GB, 4GB or 6GB RAM, mix and match it with 32GB, 64GB & 128GB ROM. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. Finally, when you choose a color of your choice, your own version of Lava’s Z series- your MyZ is ready. You can order this custom made device on Lava e-store- www.lavamobiles.com and your unique smartphone, made by you, will be delivered to you. 

MyZ & Zup series is powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5” (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness. 

“We are proud to announce the artwork of our young and passionate R&D and design team from India, which made Lava the first ever company in the world to accomplish such a unique milestone. This concept, apart from fulfilling the consumer’s needs, will also make Lava a very nimble and efficient company in upstream and down-stream supply chains. Soon, even retailers & trade can build phones as per their customer’s choice”, said Sunil Raina, President and Business head, Lava International.

Innovative customisation doesn’t stop here. Lava has solved a yet another major pain point of the consumers. As the usage pattern of the consumer changes, they want to upgrade their phones with a higher RAM/ROM specification. At that time the consumer is left with no option but to buy a new phone with a higher feature set and cough up cost for a full new phone. 

But with Lava’s Zup, customers can upgrade their phones in the first year of purchase, by visiting a Lava service centre. For on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.  

“With such unique innovations, we have given our Prime Minister’s vision of an Atmanirbhar Bharat and Make in India with zero defect and zero effect a reality. This concept will be a major leap towards environmental safety & protection from E waste too.” Sunil Raina further said.

Lava also launched Z6, a 6+64GB device priced a 9,999. This smartphone comes with a triple rear camera (13+5+2MP) and a 16MP selfie camera. 

Next on Lava’s line-up is Z4, a 4+64GB smartphone. This smartphone comes with a triple rear camera (13+5+2MP) and a segment first 16MP selfie camera. This smartphone is priced at 8,999. 

Lava also launched Z2 with 2GB RAM and 32GB storage. The phone has a 13+2 MP Dual Camera along with an 8MP selfie camera. The phone is priced at Rs 6,999. 

Z2, Z4 and Z6 are powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5” (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness. 

Lava has also unveiled the FIRST DESIGNED IN INDIA SMARTPHONE, Lava Z1 - a 100% indigenous phone, designed by Indian engineers. This 2+32GB phone offers a hang free, durable product experience to upgrade feature phone users to smartphones. For superior audio quality, the phone comes with a 5 Magnet speaker. Lava Z1 is priced at 5,499. It is the first phone in the segment to get Corning Gorilla Glass 3 protection and is a Military Grade certified device.

Lava also introduced its first smartband- BeFIT. With this band, you can keep a track of your daily activity, monitor your body temperature, heart rate and oxygen levels and also access your emails, calls and much more. BeFIT will be available for Rs. 2,699.

MyZ along with Z2, Z4 and Z6 will be available for purchase from 11^th January 2021 across online and offline channels. 

Zup along with Z1 and BeFIT will be available for purchase from 26^th January 2021 across online and offline channels. 

About Lava International Limited 

#ProudlyIndian

We Make in India, We Make for India

Lava International Limited is a leading Indian Mobile Handset Company with operations in 20+ countries. In the international markets the company is growing rapidly and is already among the top players in many of these countries it operates in. 

Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was the first mobile brand to take a lead in support of this important nation building program and had set up a design team in India, becoming the first brand to design phones in the country. With this ‘Design in India’ initiative, Lava is now the only Mobile handset company that makes truly ‘Made In India’ phones with complete control on design and manufacturing within the country. 

With the vision to “Empower people to do more, to be more” the company was established in 2009. Lava International Limited is headquartered in Noida, Uttar Pradesh. The company has its manufacturing facilities and a repair factory in an approximately 300,000 square feet area in Noida. The manufacturing plants have a capacity of manufacturing 40 million phones per annum.

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