ITC’s Foods Division specially curates Boxes of Hope and Happiness during COVID 19
- These specially crafted boxes will be hand-delivered through partnerships with NGOs
National, April 2020: ITC is committed to providing
comfort to children and senior citizens across Indian households during these
trying times of the nationwide pandemic. To provide support during this
unprecedented situation, the company is sending food supplies across the
country through its Aashirvaad Box of Hope and Sunfeast Box of Happiness, an initiative
backed by the company’s Rs 150 crore
COVID- 19 Emergency Fund.
In-line with its credo ‘Nation
First – Sab Saath Badhein’ ITChas joined hands with 3 leading NGOs building
a seamless network to deliver essential food supplies to those severely
impacted by the current lockdown. Child Rights and You (CRY), SOS Children’s
Village India and another eminent NGO will help implement this special
intervention that addresses the month-long food consumption requirement of the
children and the elderly. This program will be implemented from April 1st 2020 by the
respective volunteers of the NGOs in each state, while ensuring the requisite
health, hygiene and safety precautions.
Commenting
on the collaboration, spokesperson from, ITC Ltd said, “Consumers
are fighting this nationwide pandemic with compassion and resilience during the
lockdown. However, the children and the elderly community are the most impacted
and require additional support and assistance in tiding through these difficult
times. At ITC, we are committed to making a meaningful contribution to society
and with help from CRY, SOS &another notable NGO we feel encouraged to be
able to make a difference in our own way.”
A
spokesperson from SOS said, “In the current unprecedented
situation, a large number of children donot have access to adequate food
essentials. We are glad that ITChas come forward to spread cheer among many
such children.”
A spokesperson from an eminent NGO said,
“ITC has thoughtfully contributed food kits that will sufficiently take care of
the food requirements of many elderly. This gives hope and optimism about the
days that lie ahead of us.”
The Aashirvaad Box of Hope for the elderly will contain
an assortment of Aashirvaad atta, salt & basic spices. On the other hand
the Sunfeast
Box of Happiness
for children will include multiple packs of Sunfeast biscuits, YiPPee! noodles, Jelimals, B Natural Juices and snacks from Bingo!
About
ITC (Foods Division):
ITC's branded packaged foods
business is one of the fastest growing foods businesses and the third largest
foods company in India, driven by the market standing and consumer franchise of
its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India,
B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented
in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods,
Bakery & Confectionery and the newly introduced Juices & Beverages.
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