Inaugural ‘Alternativism’ report by Mahindra: Chennaiites Have Higher Levels of Environmental Awareness than Average Indian


Inaugural ‘Alternativism’ report by Mahindra reveals awareness levels still not driving lifestyle changes
  • 71 percent of respondents believe eco-friendly alternatives are either too expensive, not at par with regular products or simply do not exist
  • 86 percent of respondents believe they would be able to address climate change more actively if companies offered alternative products and solutions
Chennai, November 21, 2019 — Nearly all Chennaiites (97 percent) describe themselves as ‘aware’ of the issue of climate change – compared to an average of 80 percent across India; however, only 17 percent of them actually choose the most environment-friendly option when making daily decisions, compared with27 percent, nationally. This disparity between the levels of environmental awareness and dailybehaviour was revealed through research commissioned by the Mahindra Group. The principal explanation for this contradiction is the absence of environment-friendly products that are priced affordably and offer the same level of performance and quality as existing products.
Anirban Ghosh, Chief Sustainability Officer. Mahindra Group
The Mahindra Group’s inaugural ‘Alternativism’ report reveals that 90 percent of Chennai-based respondents claim to be ‘concerned’ about the risks that single use plastics pose to the environment (compared to 75 percent nationally). In addition, 69 percent of Chennaiites claim to be ‘aware and informed’ about the environmental issue of water conservation (70 percent nationally), while 3 out of 4 are ‘concerned’ about water shortages in the near future that countries, including India, are almost certain to face (68 percent nationally). 

However, when it comes to transforming this concern into behavioural change,26 percent of Chennaiites consider the environmental effect as a priority when choosing their mode of transport (13 percent nationally),with the vast majority (74%) citing comfort & convenience, time and cost as more important criteria (87 percent nationally).
The research went on to highlight the cause for this disparity between environmental awareness and action. 86 percent of Chennaiites believe that it is the absence of affordable, eco-friendly alternatives, that prevents them from being more environmentally considerate in their daily lives (88 percent nationally).According to the research, today, only 17 percent of Chennaiites are actually able to find alternative products minimizing their use of plastic (27 percent nationally).

Chennaiites’ expectations from the business community are very clear from the findings:86 percent (89 percent nationally) believe they would be able to address climate change more actively if companies offered alternative products and solutions.73 percent of locals, for instance, would like their employers to act on water conservation by using aerators, doing rainwater harnessing, and recycling waste water, among other initiatives (68 percent nationally).


“As the research confirms, today’s generation of Indians are more environmentally conscious than at any time in our long history. The awareness and involvement levels among Chennaiites is significantly higher in comparison to national figures. However, to transform this awareness into action, consumers need viable, environment-friendly alternatives. The study also reveals that the business community will be increasingly accountable, not merely for the products it develops, but also the manner in which it behaves. The message is unequivocal; it is for business to take up the environmental baton,” said Anirban Ghosh, Chief Sustainability Officer. Mahindra Group.

The research went on to reveal that 44 percent of Chennai respondents would be interested in making changes in their lifestyle to address the conservation of energy if options were available and affordable (37 percent nationally). The lack of alternatives is, in part, exacerbated by conventional thinking being applied to solutions that address climate change. True sustainability will only be achieved through unconventional, alternative thinking with respect to business models, production, materials, infrastructure, commercial propositions, valuations, etc. This process is not linear, there are no guarantees; and true ‘Alternativism’ is a state-of-mind, a readiness to experiment and speculate, a commitment to think differently and an opportunity to innovate.

The Mahindra Group is keen to promote greener options in view of the challenges posed by climate change. The Group has, for the past decade, worked toward offering greener products across its businesses, including mobility solutions, energy solutions, green buildings, micro irrigation and other technology solutions.

About MahindraThe Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries. Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise.

On Twitter: 
https://twitter.com/chennaipresnews/status/1197569734750851072?s=20

💢💢💢

Popular posts from this blog

மக்கள் படை கட்சியின் 2026 சட்டமன்ற வேட்பாளர் பட்டியல் வெளியீடு – பொதுச் செயலாளர் ராம்பிரகாஷ் அறிவிப்பு

THANC Hospital Opens 'Chennai Breast Centre' | Focuses on Women's Health & Breast Cancer Awareness

𝘊𝘩𝘦𝘯𝘯𝘢𝘪 𝘏𝘰𝘴𝘵𝘴 64𝘵𝘩 𝘈𝘎𝘔 & 𝘕𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘰𝘧 𝘍𝘦𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘗𝘢𝘱𝘦𝘳 𝘛𝘳𝘢𝘥𝘦𝘳𝘴 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘐𝘯𝘥𝘪𝘢 (𝘍𝘗𝘛𝘈)

𝘒𝘢𝘶𝘷𝘦𝘳𝘺 𝘏𝘰𝘴𝘱𝘪𝘵𝘢𝘭 𝘝𝘢𝘥𝘢𝘱𝘢𝘭𝘢𝘯𝘪 𝘐𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘴 𝘍𝘳𝘦𝘦 𝘔𝘰𝘣𝘪𝘭𝘦 𝘓𝘶𝘯𝘨 𝘊𝘭𝘪𝘯𝘪𝘤 – “𝘒𝘢𝘶𝘷𝘦𝘳𝘺 𝘉𝘳𝘦𝘢𝘵𝘩 𝘊𝘩𝘦𝘤𝘬” 𝘧𝘰𝘳 𝘊𝘩𝘦𝘯𝘯𝘢𝘪 & 𝘚𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘈𝘳𝘦𝘢𝘴

𝘗𝘢𝘶𝘭𝘴𝘰𝘯𝘴 𝘉𝘦𝘢𝘶𝘵𝘺 & 𝘍𝘢𝘴𝘩𝘪𝘰𝘯 𝘗𝘷𝘵. 𝘓𝘵𝘥. 𝘜𝘯𝘷𝘦𝘪𝘭𝘴 𝘗𝘪𝘯𝘬 𝘗𝘰𝘵𝘢𝘵𝘰 – 𝘈 𝘊𝘩𝘪𝘤 𝘝𝘦𝘨𝘦𝘵𝘢𝘳𝘪𝘢𝘯 𝘋𝘪𝘯𝘪𝘯𝘨 𝘋𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘗𝘰𝘦𝘴 𝘎𝘢𝘳𝘥𝘦𝘯