AZORTE Expands Southward with Second Fashion Neostore at Phoenix Marketcity Chennai
Chennai, 18th October 2025 – After its impactful debut in Mumbai, Reliance Retail’s premium fashion and lifestyle brand AZORTE has marked a significant milestone in its southern expansion with the launch of its second fashion neostore at Phoenix Marketcity, Chennai. The 15,211 sq. ft. store is a testament to AZORTE’s growing presence and its mission to transform the Indian fashion retail experience through a blend of cutting-edge technology, inclusivity, and contemporary design.
The launch event was elevated by the presence of actress and style icon Krithi Shetty, who officially inaugurated the store, met with fans, and explored the curated collections. Her presence underlined AZORTE’s youthful and trend-forward identity while connecting with Chennai’s dynamic and fashion-savvy crowd.
Launch Youtube video Link ЁЯСЗ
AZORTE stands out as India’s only true fashion neostore, offering a curated mix of global fashion trends tailored to Indian sensibilities. The Chennai location features a wide range of women’s, men’s, and kids’ apparel, along with fashion accessories, all housed in an inviting and inclusive space built around the brand’s core philosophy — “Your Safe Space.”
True to its innovative DNA, the new store integrates several next-gen retail technologies, including: Smart Trial Rooms with AI-powered styling suggestions; Interactive Digital Screens showcasing the endless aisle and virtual collections; RFID and QR Code Tech for smart inventory and product discovery; Self Check-In & Check-Out Counters for a smooth, contactless shopping journey
The Chennai launch cements AZORTE’s presence in two of India’s top fashion metros — Mumbai and Chennai — and contributes to the brand’s rapidly growing retail footprint, now totaling 43 stores nationwide.
Speaking on the occasion, Dhaval Doshi, Head of Marketing, AZORTE, shared: "Chennai’s vibrant energy and evolving fashion culture make it the perfect city for AZORTE’s next chapter. This store was built not just to sell fashion but to create a unique, immersive experience where technology, individuality, and style converge."
With its Chennai debut, AZORTE continues to position itself at the forefront of India’s premium fashion revolution — bold, inclusive, and tech-enabled.
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