Nykaa - India’s leading beauty retailer, Opens Third Store In Chennai
- Nykaa currently has 1500+ brands available through the website and app across makeup, skincare, haircare & wellness offering a one-stop, personalized product availability, as well as solutions to consumers across India
Chennai,
05th March, 2020: To celebrate Women's Day, India’s leading beauty retailer
Nykaa visited Chennai for their signature ‘Beauty Bar’ event at the
newly opened Nykaa On Trend store at
Forum Vijaya Mall, Chennai. The event
allowed customers a personalized, one-on-one beauty experience with
Indian and International makeup and skincare brands, HUDA Beauty, NYX
Professional Makeup, Estee Lauder, L’Oreal Paris, M.A.C, Clinique, Rimmel
London, Maybelline New York India, Lakme & Nykaa Cosmetics.
The
event marked the opening of the retailers' third Nykaa store in Chennai which
spans across 980 sq ft housing brands
such as Estee Lauder, Clinique,
Smashbox, Nykaa Cosmetics, Kay Beauty, Huda Beauty, Farsali, L.A. Girl, Makeup
Revolution, Tony Moly, The Face Shop, and many more.
Present
at the occasion was Hitesh Malhotra, Chief Marketing Officer, Nykaa, who
was quoted saying, “We are very excited to be in Chennai to celebrate the
opening of our third store in the city. The omnichannel presence of Nykaa with
a digital reach that impacts beauty enthusiasts across the country has allowed
us to truly shape the beauty industry in India. We will continue to delight our
customers with new brand launches and new shopping experiences like Nykaa
Fashion.”
The
retailer has also been operating an omni channel model and currently has 68
stores across the country in two formats - Nykaa Luxe and Nykaa On Trend. As
per the Nykaa Guarantee, all products are 100% authentic sourced directly from
brands and authorized sellers.
 |
| Hitesh Malhotra, Chief Marketing Officer, Nykaa |
In an effort to foster
sharing of advice and recommendations Nykaa introduced Nykaa Network - an
online community for beauty enthusiasts.
Additionally, the Nykaa Pro platform caters to all professional beauty
needs with special access and offers.
About Nykaa: Founded
in 2012 by Indian entrepreneur Ms. Falguni Nayar, Nykaa was created with a
vision of providing a carefully curated range of products for every beauty
solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight,
it rests on three ideals - curation, content and convenience. Nykaa currently
has a portfolio of 1500+ brands across makeup, skincare, haircare &
wellness offering a one-stop, personalized product availability and solutions
to consumers across India. All Nykaa products are sourced directly from the
brands or authorised distributors to ensure 100% authenticity. The Nykaa
website and app welcome over 60 million visits per month, of which 80% are
loyal repeat customers. Nykaa has created an engaged community of beauty
enthusiasts across India, emerging as a leading beauty influencer through
conversations on social media, emails, videos and beauty blog. The use of
cutting edge artificial intelligence and machine learning tools allows Nykaa to
create a personalized beauty regime for each customer.
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