The Globally acclaimed beauty brand from UK THE BODY SHOP arranges Expert Talk on ANTI-POLLUTION SKIN CARE
- The globally acclaimed beauty brand from UK introduces wonky carrot skincare range
Chennai, August 2019: Being an ‘urbanista’ is exciting, however,
there are number of environmental and lifestyle factors associated with city
living that can be very harmful to our skin. UVA/UVB rays, air pollution, air
conditioning, radiation, temperature and humidity, hard water and artificial
blue light – these ingredients form the harmful blend of environmental external
aggressors known as the ‘dirty cocktail’. These factors don’t just
add up, they actually amplify each other’s impact making it a recipe for skin disaster! When
our skin is exposed to this blend of aggressors, it can become
dehydrated, sensitive, prone to breakouts and over time show accelerated signs
of ageing!
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(L to R) Ms Antara Kundu, Head of Marketing, The Body
Shop, Asia South and Dr Selvi Rajendran, Dermatologist and Cosmetologist from Pristine Skin & Hair Clinic
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Emphasizing this
issue on the harmful impact of pollution and city living on skin, The Body Shop,
the iconic global beauty brand introduced the all New Carrot Skincare Range at
a riveting session on anti-pollution skincare in Chennai Phoenix Marketcity on
17th August 2019 in the presence of Ms Antara Kundu, Head of Marketing, The Body Shop, Asia South.
Co-hosted by Dr Selvi Rajendran, Dermatologist and Cosmetologist from Pristine Skin & Hair Clinic, the insightful session shed light on the merits of antioxidant rich carrot
in a skincare regime for a healthy looking glow.
In
this event, The Body Shop has also introduced their latest campaign ‘Wonky is Wonderful’. This is the
brand's earnest attempt at addressing food wastage to offer the best natural
beauty products to its patrons. To tackle food waste, The Body Shop is
intentionally sourcing wonky organic carrots, misshaped banana and stubby
ginger that are rejected by the food industry owing to peculiar appearance to
launch their new ranges-Carrot Skincare Range, Banana and Ginger Bath &
Body Range. Putting relinquished
carrots, ginger and bananas to best use; The Body Shop promotes sustainability and nature conservation to offer the best in
beauty to its discerning customers. The campaign also speaks to the larger
brand purpose of inclusivity in beauty and celebrating the natural beauty of
every person and ingredient, irrespective of societal beauty standards.
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Ms Antara Kundu, Head of Marketing, The Body
Shop, Asia South
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DETAILS OF NEW LAUNCHES:
The
Body Shop Carrot Range For Healthy-Looking Glow Routine
One
of The Body Shop iconic skincare Favourites, the Carrot range is back and
better than ever before! Enriched with anti-oxidant rich organic carrots in 100%
recyclable packaging, the new Carrot range is more sustainable than ever before.
This is a simple, daily skin regimen that helps skin recover its natural glow
against city pollution and environmental aggressors.
The
Body Shop Carrot Cream Nature Rich Daily Moisturiser and Cleanser -Made with the goodness of organic carrots that are
too beautifully crooked to sell to the food industry. Discover the range and
reveal your healthy-looking glow with the Carrot Cream Nature-Rich Daily
Moisturiserand cleanser Enriched with organic carrots that are too beautifully
crooked to sell to the food industry, the 100% vegan cleanser leaves skin
feeling cleaned, smoother, energized and purified from daily urban grime.
Complemented perfectly by the 100% vegan daily moisturizer that provides 72hr
hydration and leaves skin feeling recharged with moisture and protected against
daily aggressors.
The Body Shop Wonderfully Wonky Banana Bath &
Body Special Edition
The Body
Shop Banana Bath & Body Special Edition has 4 fun formats, i.e Banana body butter,
body yogurt ,shower cream and body polish which can be used individually or as
part of a regime to build the fragrance level on the skin. The fruity and
exotic notes in the range complement each other, and the products leave skin
feeling moisturised and layered with a vibrant scent. Each of the formulas
are enriched with Community Trade organic banana puree from Ecuador, made from misshaped
bananas that the food industry would otherwise throw away.
The Body
Shop Refreshingly Zingy Ginger Body Care Special Edition
Experience the power of ginger from head to toe
with the fragrantly fizzy and zingy Special Edition Ginger Body Yogurt, Body Butter, Shower Gel, Body
Scrub and Hand Wash.Complete with playful and punchy limited edition packaging,
this refreshing, summer range is enriched with ginger root extract from
India and Community Trade Ingredients from across the globe.
Available
At: All
stores and thebodyshop.in
About
The Body Shop
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop
is the original, ethical, global beauty brand. The Body
Shop seeks to make a positive difference in the world by offering high-quality,
naturally-inspired skincare, hair care and makeup produced ethically and
sustainably. The Body Shop pioneered the philosophy that business can be a
force for good and this ethos is still the brand's driving force. The Body Shop
has more than 3,200 stores in more than 70 countries. 💢💢💢
