Emami ropes in Superstar Katrina Kaif as the new face for Emami 7 Oils in One
- Katrina to add impetus to Emami’s plan for the next phase of growth for its haircare portfolio
Kolkata, 16thAugust 2019: Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest
growing brands in the buoyant light hair oils category,has roped in Superstar
Katrina Kaif as its new brand ambassador. With her wide appeal across
demographics and ages, Katrina Kaif’s inclusion as an endorser is set to blend
perfectly with the ethos of the brand, aptly representing a modern woman who
performs every role seamlessly and is an all-rounder just like Emami 7 Oils in
One.
Developed in collaboration with International
hair expert Tony Pearce & Indian hair expert/specialists, Emami 7 Oils
in One from the house of Emami Ltd, offers an expert solution for
repairing hair damage and making it 20 times stronger from inside & all day
set from outside. It gives superior nourishment while keeping the hair light at
the same time. This oil is a unique blend of 7 natural oils- Almond, Jojoba,
Argan, Olive, Walnut, Amla and Coconut.
Speaking on the occasion Ms. Priti A. Sureka,
Director, Emami Limited said, “As per industry estimates, light hair oil
is the fastest growing segment with a CAGR of 25 per cent in the last 5 years.
As a brand we have taken keen interest in the segment, established ourselves as
a dominant player and have gained firm foothold in this dynamic space. We
welcome Katrina to our Emami family. She is an epitome of beauty and is grace
personified. She is a global figure who has carved her own niche with her sheer
confidence and success. Her infectious charm only adds to her superstar
repertoire. She fits the brand image impeccably and her involvement will surely
have a positive connect with our consumers.”
Commenting on her association with the brand,
Katrina Kaif added, “I am extremely
glad to be associated with Emami 7 Oils in One as a brand ambassador. Every
girl wants a healthy, lustrous mane, but it becomes very difficult to achieve
the feat given the amount of damage our hair is exposed to.
My
professional commitments ensure that my hair is exposed to a lot of heat and
bright lights during shoots which causes extensive damage. Pollution also adds to
the harm. With Emami 7 Oils in One, I have found the perfect all-in-one
solution for all such problems. The ingredients are all natural oils that help
repair hair damage, rejuvenate, nourish and boost hair strength and growth.”
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