Max Fashion Launches on Amazon Fashion India
- Customers can now shop for India’s biggest fashion brand at Amazon Fashion; India’s most preferred destination for Fashion.
Chennai, 30th
July 2019: Max Fashion,
India’s most loved value fashion brand for men, women and kids, is now
available at Amazon Fashion India, starting 1st August 2019. For the
first time in India, customers can find and shop Max Fashion apparel and
merchandise on Amazon. Amazon Fashion continues to delight customers across the
country by bringing the widest andmost loved fashion selections from emerging
labels, as well as popular brands. And now added to that elite roster is Max
Fashion - a brand known for not just affordable fashion, but also for its
global styling and trends. The Max store on Amazon Fashion will launch with the
latest selection of seasonal fashion and trends from their Autumn ‘19
collection.
Max Fashion has focused foremost on delivering
“fast fashion”at value prices to consumers. It is the only brand that operates
on an eight-season calendar, which is almost a quick45 days per season. The
swift stock turnover from the brand ensures that the audiences are delighted
with a completely new range, in around just six weeks. The dedicated store
front on Amazon Fashion will also reflect the ethos and vibrance that the ‘Max’
brand will bring forward, beginningwith their Autumn ’19 collection.
The launch of Max Fashion on Amazon Fashion in India comes from
the brand’s view of improving its consumer reach and base. Their aim is to ensure
that highly stylized fashion at affordable prices is made available across 100%pin
codes, thereby transforming how India shops for fashion. The store will be
launched with full-feature apparel selections for men and women - across tops,
t-shirts, dresses, jeans, trousers, jackets, and also kid’s apparel. The
dedicated Max Fashion brand store will offer over 5000 styles making it the largest
‘single brand’ launches on Amazon Fashion. The launch comes with convenient
free-shipping options for all customers. Furthermore, Amazon Prime members will
have access to FREE Two-Day shipping, and more, across selections from Max
Fashion.
Mr. Mayank Shivam,
Director – Category Management, Amazon Fashion India said “We are thrilled to associate with Max Fashion
and launch them on Amazon Fashion. Max Fashion is one of the most loved value
fashion brands that offers fashion choices for the entire family. It will now
be accessible across 100% pin codes in India through Amazon making fashion
accessible for everyone. Max Fashion’s presence on Amazon reiterates the
brand’s trust in us to deliver an unparalleled shopping experience across the
country.”
Mr. Shital Mehta, CEO & Executive Director, Max Fashion India said, “Max Fashion is
India's most loved fashion brand for millennial and young families–because of
its core focus on providing "Fast Fashion at amazingly low prices".
To pursue our brand vision of democratizing fashion, we always strive to make
fashion accessible to maximum customers across India. Amazon, with its
unmatched customer experience and reliability, provides us a great opportunity
to serve our customers. We are very excited about our partnership with Amazon
Fashion, which will help us make fashion more accessible to India.”
