Smartphone Brand OPPO strengthens presence in Tamil Nadu

• Aims to consolidate growth in premium segment with Reno series

Chennai, 11^thJune 2019: OPPO, the leading global smartphone brand aims to fortify its market share in Tamil Nadu. By May 2019, OPPO has attained a strong 20 per cent market share in Chennai alone. Propelled by continuous innovation and consumer-centric approach, OPPO is bullish on the premium segment with the launch of OPPO Reno series in India.

Known for keeping customers at the core of their strategy, OPPO has consistently focussed in South India to grow their presence and ensure easy accessibility for their smartphones. A leader in the offline segment, OPPO has a built a strong network of retailers and distributors across Tamil Nadu. It currently has 3000 sales points in Tamil Nadu and over 1000 in Chennai alone. In a bid to enhance customer experience, OPPO aims to provide holistic services from pre-sale to after sale services to the consumers, supported by OPPO Experience Consultants and highly rated after sales service.  OPPO has 20 service centres in Tamil Nadu, undertaking repairs in under an hour with a 90% success rate as per Google reviews.

 

Jithin Abraham, Product Manager, OPPO India showcasing model OPPO Reno

Mr. Charles Wong, CEO, OPPO India, said, “India has a diverse customer base with demands varying from region to region and we are committed to fulfil the consumers’ demands basis our understanding of the market. South India continues to drive our growth story and OPPO has been continuously investing in the region to build brand preference among consumers. OPPO’s growth in this market is a testament of our unwavering efforts bearing fruit.”

We believe the introduction of Reno series in India is going to be a game changer in the growth of premium segment. Besides delivering phenomenal experiences, Reno will kick-start a new era of visual interaction, photography, entertainment and social experience for consumers. We have received an overwhelming response for Reno series so far and we hope that our new offering will stimulate our future growth by reinvigorating the premium smartphone market.” Mr. Charles Wong, CEO, OPPO India further added OPPO has also been recognized as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted by the analyst firm CyberMedia Research.

The recently launched OPPO Reno series is already garnering rave reviews from consumers. The OPPO Reno 10x Zoom (8+256 GB) is priced at INR 49,990, and the 6+128 GB variantis priced at INR 39,990. The Reno 10x Zoom comes with a triple rear camera which supports 10x Hybrid Zoom technology and features the world’s first periscope telephoto lens along with shark-fin rising front camera. It is powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0 for an immersive and smooth gaming experience. The smartphone also supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery.The OPPO Reno 10x Zoom (8+256 GB) is available on Amazon.in, Snapdeal.com, PayTM, TataCliq.com and offline stores across India while the OPPO Reno 10X Zoom (6+128 GB) is available on Flipkart.com and offline stores.

OPPO has also introduced – OPPO Reno (8+128 GB).  Priced at INR 32,990, the smartphone uses Snapdragon 710 chip and supports the core experiences of the Reno series like Shark Fin Rising camera structure, 48MP high-definition main camera, Ultra Night Mode 2.0, and VOOC 3.0. It is available on Amazon.in and offline stores.

OPPO is committed to making further breakthroughs in technological innovation that will help consumers have a more intelligent and connected lifestyle. It will continue building on its core competencies to lead the future and become a popular cultural and technical brand for consumers. With one of its biggest R&D centers located in Hyderabad, OPPO plans to intensify its pursuit of innovation in India and increase production through its state-of-the-art manufacturing facility in Greater Noida.