Crocs, Inc.- A global leader in innovative casual footwear for women, men and children, today launched the third year of its “Come As You Are” marketing campaign
Crocs
Makes a Statement with Third Year of “Come As You Are” Campaign Featuring Zooey
Deschanel, Natalie Dormer & More
Global Brand
Ambassadors Declare that Comfort, Style and Self-Expression Belong Together
Crocs,
Inc. (NASDAQ:CROX), a global leader in innovative casual footwear for
women, men and children, today launched the third year of its “Come As You Are”
marketing campaign. Global brand ambassadors, including
award-winning actress, singer-songwriter and
director Zooey Deschanel, along with British actress Natalie Dormer will
encourage consumers to declare that being yourself, being comfortable and
looking stylish are not mutually exclusive.
For the campaign’s official launch, Crocs has released a video that
highlights just how easy it is to be comfortable in your own shoes.
“As we enter our third
year of ‘Come As You Are,’ we are evolving not only our message and cast but
the entire look and feel of our marketing campaign,” said Terence Reilly, Chief
Marketing Officer, Crocs. “Crocs is making a bold declaration that you can have
both style and comfort no matter who you are or where your life takes you.”
Deschanel and Dormer are joined by Chinese actress, dancer and model Gina
Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and
Japanese actress and model Suzu Hirose for the year-long campaign.
“Because comfort comes
in many shapes and sizes, our global brand ambassadors will wear and talk about
some of our most popular styles in settings that are relevant to their
interests and personalities,” Reilly said.
Crocs’ most
popular products and collections will be showcased throughout the campaign,
including LiteRide™, Crocband Platform, Crocs Serena, Swiftwater™ and, of
course, the iconic Classic Clog.
“Come As You Are” will
be seen through various digital, social, print and in-store marketing materials
with a specific focus on the United States, Germany, China, Japan and South
Korea. In addition, Crocs will be on the lookout for a 2019 Crocs Fan
Ambassador who can show us how they embrace “Come As You Are” and wear Crocs to
pursue their passions. Additional details on the 2019 Crocs Fan Ambassador
contest will be shared later this month.
To learn
more about the “Come As You Are” campaign, visit www.crocs.com/comeasyouare.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world
leader in innovative casual footwear for women, men and children, combining
comfort and style with a value that consumers know and love. A vast majority of
shoes within Crocs’ collection contains Croslite™ material, a proprietary,
molded footwear technology, delivering extraordinary comfort with each step.
In 2019, Crocs reinforces its mission
of “everyone comfortable in their own shoes” with the third year of its global
Come As You Are™ campaign. To learn more about Crocs or Come As You
Are, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.