𝘈𝘤𝘵𝘰𝘳 𝘔𝘢𝘥𝘩𝘢𝘷𝘢𝘯 𝘓𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘗𝘢𝘳𝘦𝘯𝘵 𝘎𝘦𝘦𝘯𝘦𝘦 - 𝘍𝘪𝘳𝘴𝘵-𝘰𝘧-𝘪𝘵𝘴 𝘬𝘪𝘯𝘥 𝘓𝘰𝘤𝘢𝘵𝘪𝘰𝘯-𝘣𝘢𝘴𝘦𝘥 𝘗𝘢𝘳𝘦𝘯𝘵𝘢𝘭 𝘊𝘰𝘯𝘵𝘳𝘰𝘭 𝘈𝘱𝘱

Chennai, February 26, 2025: US-based Parent Geenee Inc. today announced the global B2C launch of its location-based parental control app in Chennai. Actor R Madhavan has joined the venture in arguably a first-of-its-kind partnership for him as an investor and strategic partner in a startup venture. The collaboration represents a powerful synergy between Madhavan’s advocacy for responsible technology use and Parent Geenee’s mission to empower families in the digital age.  As a vocal advocate for education, Madhavan has frequently emphasized the importance of digital discipline in today’s hyper-connected world. His decision to join Parent Geenee reflects a shared belief that technology should empower families rather than overwhelm them. 

The Parent Geenee team is bullish on the potential of India and believes that the country with its huge and young population can be its largest B2C market. The app will also be available to parents in the US and UK, along with parents in India. With children averaging 4.5 hours of screen time daily, digital well-being has become an increasing concern for modern parents. 

In his comments at the launch, Actor R Madhavan, Investor & Strategic Partner, Parent Geenee said, “When Sasi approached me with the idea of Parent Geenee, I instantly connected as it reminded me of the challenges Sarita and I faced as parents in bringing up our now adult son. It stuck with me how enormous the challenge would be for today’s parents considering the higher digital exposure and accompanying perils for their children today. I am truly proud to be playing my part in this venture and hope to help millions of parents worldwide and particularly in India, foster healthy digital boundaries in their children and nurture a generation of digitally detoxified children.”

An elated Sasi Naga, Founder & Chairman, Parent Geenee Inc., said, “The first big booster of confidence for us came when I met Maddy who instantly said yes when I discussed the idea with him. In fact, to my surprise, he went one step ahead and agreed to play an active role in the venture. We chose India as we believe it’s at the cusp of a tectonic digital shift combined with increased wealth making device access no longer a luxury for a growing number of its urban population. The initial response has been overwhelming, and we look forward to quickly growing in the Indian market and the hearts of millions of Indian parents.”

"Parenting in the digital age isn’t about restricting technology—it’s about guiding children to use it responsibly. With Parent Geenee we’re looking to empower parents and children about forging healthy digital boundaries. At its core, the app springs from our strong commitment to building a movement towards responsible, collaborative digital parenting and moving the focus away from mere monitoring,” added Hari Gadiraju, Founder & CEO of Parent Geenee.

Talking of Chennai and the target for the Indian market, Kutraleeshwaran V, Partner & CIO, Parent Geenee, said, ”Chennai is where Sasi, I and many of our core team members are from. We have a huge connection to the state and its capital, and it was a no-brainer for us to choose which city in India we should do our global B2C launch. Of course, Maddy is loved by the audience here and that just makes it even more relevant that we are starting our India push here.”

Parent Geenee Inc. is a next-generation parental control app designed to transform digital parenting landscape by offering location-based features that aid responsible screen time management.

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