๐๐ฆ๐ข๐ญ ๐๐ด๐ต๐ข๐ต๐ฆ ๐๐ญ๐ข๐บ๐ฆ๐ณ ๐๐๐ ๐๐ข๐ถ๐ฏ๐ค๐ฉ๐ฆ๐ด ๐๐ต๐ด ๐๐ณ๐ข๐ฏ๐ฅ ๐๐ฉ๐ช๐ญ๐ฐ๐ด๐ฐ๐ฑ๐ฉ๐บ - "๐๐ฐ๐ฎ๐ฆ ๐ฐ๐ง ๐๐ณ๐ช๐ฅ๐ฆ"; ๐๐ฏ๐ฃ๐ฐ๐ข๐ณ๐ฅ๐ด ๐๐ข๐ด๐ฉ๐ฎ๐ช๐ฌ๐ข ๐๐ข๐ฏ๐ฅ๐ข๐ฏ๐ฏ๐ข ๐ข๐ด ๐ช๐ต๐ด ๐๐ช๐ณ๐ด๐ต ๐๐ท๐ฆ๐ณ ๐๐ณ๐ข๐ฏ๐ฅ ๐๐ฎ๐ฃ๐ข๐ด๐ด๐ข๐ฅ๐ฐ๐ณ
- In line with this move, the company has rolled out a 360-degree integrated marketing campaign with a powerful TV Commercial.
Chennai, 28th November 2024: DRA, pride of Chennaiโs Real Estate, today announced PAN India Star Rashmika Mandanna as its first-ever Brand Ambassador. The move comes in line with the companyโs refreshed brand philosophy โHome of Prideโ, which is set to fuel the next phase of transformative growth. As part of the brand's ongoing transformation, DRA has launched a powerful TV commercial (TVC) featuring Rashmika that showcases the emotional connection people share with their homes. Apart from the TVC, DRA will be launching an integrated marketing campaign that includes print advertisements, digital promotions, multiplex and out-of-home (OOH) activations.
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| Ranjeeth Rathod, Managing Director - DRA |
By roping Rahsmika Mandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the partners. This collaboration also underscores DRAโs commitment to offer quality, spacious homes at the right price point while instilling a sense of pride in every home buyer. DRA will roll out its โHome of Prideโ campaign with Rashmika Mandanna starting from 29th November 2024. The 360-degree integrated campaign will have a balance of TV commercials across leading channels, print commercials, social media promotions, multiplexes and OOH activations. The new brand philosophy and the architecture was designed and developed by Blue Noodles.
Press meet Youtube Video ๐
Commenting on the occasion, Mr. Ranjeeth Rathod, Managing Director - DRA said โWe are thrilled to have Rashmika Mandanna join us as our national Brand Ambassador, embodying the essence of our renewed philosophyโ โHome of Prideโ. Rashmika's incredible rise from humble beginnings to becoming a self-made national star mirrors the spirit of perseverance, authenticity, and growth, much like DRA's journey of relentless passion and commitment to excellence. As a Brand Ambassador, Rashmika represents the very essence of what DRA stands for and together, we look forward to building not just homes, but lasting legacies for our customers.โ
Sharing her views on the association, Actress Rashmika Mandanna, said โIโm excited to join hands with DRA as their Brand Ambassador. As DRA embarks on their new journey, one that is filled with immense pride, I have no doubt that this journey will be one of great success, and Iโm so excited to be a part of it. Iโm also looking forward to seeing DRA expand its 'Home of Pride' philosophy and bring dreams of homeownership to even more aspiring buyers in the years to comeโ
The TVC was directed by the acclaimed filmmaker Gautam Vasudev Menon, known for his distinctive storytelling, ensuring the films resonate with audiences on an emotional level. The entire brand architecture and concept behind the new philosophy were created by Blue Noodles, a leading creative agency specializing in brand strategies and campaigns.
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