Godrej Interio expands its portfolio to cater to the evolving needs of customers in Tamil Nadu

• Aims to achieve 30% growth in sales during the festive period

Chennai, September 13th 2023: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture and interior solutions brand is set to offer a more enhanced experience for its customers in Chennai and has launched a range of solid wood beds in Tamil Nadu market.

Press meet video link 👇 

As consumer demand increases ahead of the festive season, Godrej Interio has strengthened its omnichannel presence, to ensure a greater accessibility and a seamless buying experience for its customers.  The brand has over 52 channel partners, 8 exclusive showrooms and 90 retailers in Tamil Nadu and cumulatively, they have 200+ channel partners across South India. They plan to expand their retail presence in Tamil Nadu market by launching 10 exclusive showrooms and 180 retailers in next 3 years.

Dr.Dev Sarkar, Senior Vice President (B2C), Godrej Interio

Speaking on the importance of southern market, Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio, a centurion brand, has a strong brand recall and significant customer base throughout the country. As the home furniture market in Tamil Nadu experiences a steady annual growth of over 15%, with a noticeable surge in demand for modular wardrobes, kitchens, and interiors standalone residences, we are poised to capitalize on these emerging trends and expand our market presence. 

With the introduction of specialized home furniture and home storage solutions, we are committed to strengthening our footprint across Tamil Nadu in this fiscal. At present, we have 22% market share of the organized furniture sector in Tamil Nadu, and we intend to attain a 35% share within the next three years. We aim to generate revenue of around INR 350 crores from Southern India by FY26.

Looking ahead, our ambitious goal for the next fiscal year involves a substantial growth of over 25% across all product categories, underscoring our dedication to innovation and customer satisfaction.”

****